Why don't we sell coffee capsules, instant coffees nor dark roast coffee beans?

Posted by Shirin Van Dort on

Coffee gurus, experts and degustates have long stopped using capsules and drinking instant coffees...

Did it ever occur to you, that there are only few shops who don't sell, and won't sell, and won't consume neither coffee capsules, instant coffees or dark roasted coffee beans? They have a point!

Coffee is so popular, yet not many people know how to distinguish which coffee is good and which coffee is not. I am not going to explain how bad coffee capsules are for the environment or what damages has instant coffee makers caused our nature in general. I will just move straight to the point. 

Capsule Coffee

Capsule coffee is like a canned soup. It's not fresh anymore. God knows at which heat degrees, how and where has it been stored before it made it to your cup. I hate canned food as much as an old soup in the fridge which I forgot to throw away. Imagine, it has been there for a week! Yuck!

Instant Coffee

Is it really a coffee? or is it a coffee mixed with flavors, some addictive stuff, chemicals in it so that I can crave more or to make me super hyper, or get my heart speed super high. Whichever were their intentions, well done,it all worked. 

Dark Roast coffee beans

Ok now, we are talking coffee beans. Something serious. But really is it? Dark Roast means, instant coffee makers, just got smarter. They don't want to lose their smart clients, so they decided to sell their coffee in a shape of coffee beans instead of going through all that painful process. Since now you drink dark roast coffee, and you like to grind your coffee beans, and then brew it. They know what you like. 

What do I drink personally about a dark roast coffee beans? Dark roasted coffee beans has deeper reason why they were roasted dark. The simple reason is, there is a wide range in coffee quality. From its physical shape and sizes to its tastes that it brings out after roasting and brewing. That is why the coffee sensory experts exist to score the coffee beans from which it gets into the shelves of certain shops. Dark roasting technique is mainly used to burn coffee's unpleasant taste notes. They are cheaper in cost and cheaper for you to buy them. 


What is a best buy when it comes to coffee?

A Medium roast! But not only... It is crucial you buy freshly roasted coffee. It shouldn't be more than a month old. In the worst case you can enjoy the taste notes of the specialty coffee up to three months. Unless, you preserve it in your freezer though. Freezer can prolong the life of coffee notes. Another thing to consider is, grinding coffee beans right before you brew it. I advise you to brew it manually. No need to invest in expensive coffee machines. Brewing coffee can be as easy as making a tea with a paper or metal filter. Last important thing to remember is, make sure you do not pour boiling water on your coffee. After you boil a water, sit it for a minute or two and start pouring it over your ground coffee. Ta Da! Your coffee is ready to go...


In this shop, you will find only and only Specialty coffee beans. These are my personal favorites. Read the stories of each coffee you drink and select the flavors and taste notes that you prefer. You can find information on each coffee under its description. Click hereCheck it out & Bon Voyage! I am handling every sales on my own. As soon as you place an order, I will handle it personally. Your specialty coffee will be roasted and sent away to your doorstep. Can't wait for you try it and fall in love with it. And when you do, don't forget to leave your reviews...

Yours truly,



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